
2021.09.09 - Recycled Paper Box
Visual Design
Australian eyewear pioneer Le Specs developed for over two years and proudly launched the brand-new collection- Le Sustain in 2020. Le Sustain has successfully revolutionized the concept of sustainability in the eyewear industry including production and packaging. After eliminating all the plastic, the cardboard packaging must ensure proper protection. Le Sustain has no excess design on the graphic but only a simple black color to keep the minimum style. 
Eco-Friendly Material
Le Sustain sunglasses are grass-based, made out of 23% ๐ฐ๐ฒ๐น๐น๐๐น๐ผ๐๐ฒ ๐ณ๐ถ๐ฏ๐ฒ๐ฟ๐ obtained from meadow grass, and 77% ๐ฟ๐ฒ๐ฐ๐๐ฐ๐น๐ฒ๐ฑ ๐ฝ๐น๐ฎ๐๐๐ถ๐ฐ. Le Sustain sunglasses are packaged with ๐๐ฒ๐ฟ๐ผ ๐๐ฎ๐๐๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐ผ๐ป๐ฒ๐ป๐๐ฟ๐ including ๐ฟ๐ฒ๐ฐ๐๐ฐ๐น๐ฒ๐ฑ ๐ท๐ฒ๐ฟ๐๐ฒ๐ ๐ฝ๐ผ๐๐ฐ๐ต and ๐ฟ๐ฒ๐ฐ๐๐ฐ๐น๐ฒ๐ฑ ๐ฐ๐ฎ๐ฟ๐ฑ๐ฏ๐ผ๐ฎ๐ฟ๐ฑ ๐ฏ๐ผ๐
printed with soy-based ink, eliminating all polybags and excess packaging. 
Le Sustain selects 100% ๐ฝ๐ผ๐๐-๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐ฟ๐ฒ๐ฐ๐๐ฐ๐น๐ฒ๐ฑ ๐ด๐ฟ๐ฒ๐ ๐ฐ๐ฎ๐ฟ๐ฑ๐ฏ๐ผ๐ฎ๐ฟ๐ฑ as the only packaging material. After eliminating all the plastic, the cardboard packaging must ensure proper protection. Le Sustain has no excess design on the graphic but only a simple black color to keep the minimum style. Printed with soy-based ink, the packaging can completely fit the brand concept of sustainability. With the rising demand for sustainability, Le Sustain starts an eco-friendly conversation with consumers from material, manufacturing, and packaging design. They have set a high standard in the eyewear industry. 
Click to see more product details and more eyewear packaging ideas. (The product in the picture is only for reference, not from Le Sustain)